Buyers Guide

Top 5 Automotive Dealership CRMs

Last Updated

April 4, 2024  

Top 5 Automotive Dealership CRMs

Automotive Customer Relationship Management (CRM) systems are pivotal tools in the modern automotive industry. These platforms not only streamline sales processes but also enhance customer service and retention by maintaining detailed records of customer interactions, preferences, and purchase history. The purpose of highlighting the top 5 automotive CRMs is to assist dealerships in making an informed decision when selecting a CRM that best fits their operational needs and goals. By understanding the features, benefits, and user feedback on these leading systems, dealers can better navigate the vast marketplace of CRM solutions.

Dealers' Important Considerations when choosing a CRM


The system should be dependable with minimal downtime, ensuring access to critical customer data when needed. VinSolutions CRM, for example, is noted for its reliability, a crucial factor for smooth dealership operations.

Customer Support

Excellent customer support is essential for addressing any technical issues quickly. DriveCentric CRM is praised for its exceptional support, highlighting the importance of a responsive and helpful CRM provider.

Ease of Use

A user-friendly interface is vital for adoption and efficiency. Dealership employees often prefer systems that are intuitive and straightforward, reducing training time and increasing productivity.

Technology Age

The platform should leverage current technology to ensure speed, efficiency, and integration capabilities. Dealerships might face challenges with CRMs that rely on outdated technology or interfaces.

Integration Capabilities

A CRM should seamlessly integrate with other dealership tools and platforms, including DMS and marketing tools, to streamline operations and data consistency, a strength observed in Affinitiv CRM.

Ready for a new CRM? Start with our Buyer's Guide.

Getting informed is the best first step in identifying the best product for your team. Still stumped? Feel free to contact us if you have questions about our CRM Buyer's Guide.

Top CRM Picks by Automotive Dealers

#1 Automotive CRM

The feedback on VinSolutions CRM is largely positive, with users praising the reliability and effectiveness of the product. The stores using the system find it reliable, appreciating the straightforward features for efficiently navigating customer details. While acknowledging that the tool may not be the flashiest in the automotive CRM market, its functionality meets their needs effectively. Users commend the seamless integration and its valuable role in their operations, though some express frustration with glitches on the marketing end and the need to switch platforms for certain tasks. Despite some limitations, such as an outdated backend system causing slow loading times and a cluttered interface, VinSolutions CRM stands out with its user-friendly interface, efficient automation, and overall value in the auto industry.

#2 Automotive CRM

The Drive Centric CRM receives high praise for being one of the best in the industry, with users expressing love for the drive-centric team and exceptional support. The CRM is lauded for its user-friendly nature, especially appreciated by sales teams. While not considered groundbreaking, Drive Centric outperforms competitors in the automotive space, offering satisfactory solutions. Users highlight the ease of tracking sales associates' activity and the convenient view of the sales pipeline. Suggestions for improvement include enhancements to reporting features with BI technology and increased flexibility in the workflow planner for future task management. Despite potential enhancements, users express a strong sentiment that Drive Centric remains the best CRM they have ever used, attributing its excellence to both technology and support.

#3 Automotive CRM

Dealersocket receives mixed reviews, with users expressing both satisfaction and frustration. While some praise the CRM for its familiarity and satisfactory performance, others note a decline in support and express dissatisfaction with glitches. The interface, although familiar to long-term users, is suggested to need a facelift, and reliance on old technology hampers efficiency and user experience. Despite glitches and system failures reported by some users, others appreciate the system's intuitiveness and list-building capabilities. There are concerns about the platform's reliance on old technology, making navigation feel clunky and lacking modern integration. Some users report issues with customer information retrieval and express frustration over ongoing problems, emphasizing the need for improved customer service and issue resolution.

#4 Automotive CRM

Affinitiv's CRM is praised for its effectiveness in customer information management, providing a comprehensive system with an easy-to-use dashboard that facilitates tracking the customer journey. Users express a long-standing positive relationship with the CRM, considering it a great option for their stores over the years. While acknowledging its ease of use, some suggest the system could benefit from an update. Technical support is highlighted as a significant strength, with the representative going the extra mile and contributing to a top-notch experience. The seamless integration with the DMS is recognized for enhancing operational efficiency. Overall, users express enthusiasm about being back on board with Affinitiv and are thrilled with the positive impact it has on their operations.

#5 Automotive CRM

Elead is praised for its seamless connections and uniform workflows, creating an easy-to-navigate and learn system. The user-friendly interface tailored for the automotive industry is highlighted, contributing to an efficient and trouble-free experience for teams. Users express overall satisfaction, noting Elead as a reliable tool that works well for their stores, ensuring smooth operations. However, there are contrasting opinions, some criticize the onboarding process, while another notes occasional glitches, such as disappearing information. Positive remarks include consolidated information accessibility and ease of use with numerous features. Elead CRM receives mixed feedback on support, and dissatisfaction is expressed with changing and unresponsive account representatives, highlighting concerns about the company's support infrastructure and responsiveness.

Tell us about your CRM

Have something to add to the discussion? Tell us about your CRM.  

Why does your dealership need a CRM?

A dealership requires a CRM to manage and improve customer relationships effectively, streamline operations, and increase sales. A CRM system automates communication, tracks customer engagement, and provides valuable insights into customer behavior. This enables dealerships to personalize their marketing efforts, improve customer service, and identify sales opportunities. Moreover, CRMs facilitate better internal communication and efficiency, allowing staff to access customer information and history in real-time, leading to more coordinated efforts and improved customer satisfaction.

CRM Buyer's Guide

When purchasing a CRM, consider your dealership's specific needs, including the size of your operation, the complexity of your sales processes, and your customer engagement strategies. Evaluate each CRM's capacity to integrate with your existing systems, its scalability, and the quality of customer support offered. Always request demos to experience the CRM firsthand and consult with references to gauge real-world performance and satisfaction.

Ready for a new CRM? Start with our Buyer's Guide.

You've taken the first step in identifying the best product for your team. Still stumped? Feel free to contact us if you have questions about our CRM Buyer's Guide.

Related Articles

CRM Frequently Asked Questions

How does a CRM improve customer relationships?

A CRM system improves customer relationships by centralizing customer information, enabling personalized communication, and ensuring consistent interactions. By tracking every interaction, from emails and phone calls to dealership visits, CRMs help dealerships understand their customers' preferences and history. This data allows for targeted marketing, tailored offers, and timely follow-ups, enhancing customer satisfaction and loyalty. Additionally, CRMs facilitate quick resolution of customer issues, improving the overall customer experience.

Can a CRM system increase dealership sales?

Yes, a CRM system can significantly increase dealership sales by streamlining the sales process, identifying sales opportunities, and enabling more effective follow-up strategies. By providing sales teams with detailed customer profiles, including past purchases and interaction history, CRMs enable more personalized sales approaches. Automated reminders and task management tools ensure that potential sales are nurtured and closed efficiently. Furthermore, CRMs offer insights into sales trends and customer behavior, allowing dealerships to adjust their strategies for better results.

What is the importance of CRM integration with other dealership systems?

Integration between a CRM and other dealership systems, such as the Dealer Management System (DMS), inventory management, and marketing platforms, is crucial for several reasons. It ensures data consistency across different departments, reducing the risk of errors and duplicated efforts. Integrated systems provide a more comprehensive view of the customer journey, from initial contact through post-sale services, enabling more coordinated and effective customer interactions. Additionally, integration streamlines workflows and saves time by automating data entry and updating processes across platforms.

How do CRM analytics help in making data-driven decisions?

CRM analytics turn customer data into actionable insights, guiding strategic decisions to enhance sales, marketing, and customer service. These analytics can reveal trends in customer behavior, preferences, and purchasing patterns, allowing dealerships to tailor their offerings and communications effectively. Sales performance metrics and conversion rates help identify what strategies are working and where there are opportunities for improvement. By analyzing customer feedback and service records, dealerships can also enhance product offerings and customer service practices.

What should I consider when transitioning to a new CRM?

Transitioning to a new CRM involves several key considerations to ensure a smooth and successful process:

  • Data Migration: Assess the compatibility of your existing data with the new CRM and plan for a structured migration to avoid data loss or corruption.
  • Training and Support: Ensure that the CRM provider offers comprehensive training and ongoing support to facilitate user adoption and address any technical issues.
  • Customization and Integration: Evaluate the new CRM’s ability to customize according to your dealership's unique needs and integrate with existing systems for seamless operations.
  • Change Management: Prepare your team for the change with clear communication about the benefits and support throughout the transition to mitigate resistance and foster adaptation.
  • Cost-Benefit Analysis: Consider the costs involved in the transition, including subscription fees, training, and potential downtime, against the expected improvements in efficiency and sales outcomes.

By carefully planning the transition and choosing a CRM that aligns with your dealership’s needs and processes, you can maximize the benefits of your new system.


While the market offers a wide variety of CRMs tailored to diverse needs, it's crucial to conduct thorough research to identify the option that aligns perfectly with your unique requirements. Many providers are willing to offer complimentary demonstrations, allowing you to explore the features and capabilities firsthand. Additionally, seeking out and connecting with existing users for their insights and experiences can provide valuable perspectives to inform your decision-making process. 

Check Out More Reviews

To gain deeper insights into the top CRM solutions and how they're revolutionizing automotive dealerships, explore real-world reviews on DrivingSales. Discover which CRM fits your dealership's unique needs directly from your peers. Click here to learn more and read reviews.

Why you can trust DrivingSales Vendor Ratings above all other ratings platforms...

Dealers rate and review the products they use.

Every review is verified by phone before being published.

Any vendor can be listed on DrivingSales for no cost.

Verified ratings and feedback guide you to the right vendor.

DrivingSales uniquely serves the automotive industry by featuring vendor ratings exclusively from dealership employees, ensuring reviews are based on real-world product usage. It stands out for its rigorous review verification process; each submission is personally confirmed via a phone call by the DrivingSales team to ensure authenticity and relevance. The platform promotes inclusivity by allowing any vendor to be listed for free, encouraging comprehensive feedback. This system of verified insights guides dealerships to reliable vendors, making DrivingSales a pivotal resource for informed decision-making in the automotive sector, characterized by trust, transparency, and community-driven evaluations. Learn more about our vendor ratings process here.


Buyers Guide, CRM, Top 5

You may also like

About the author

J.D. Mixon

J.D. Mixon specializes in automotive marketing and operations management, with a strong focus on employee development. Skilled in digital advertising and business leadership, he directed marketing strategies for diverse automotive sectors since 2014. As Customer Success & Marketing Director at DrivingSales, he excels in enhancing customer engagement and expanding market reach, while prioritizing team growth and development.

help drive the conversation - Join the drivingsales community now!