Media Kit 2020 - DrivingSales

Steer The Industry Forward

When you advertise with DrivingSales, you don't just chase the market: you shape it. We're a different kind of media partner because we are driven by dealers. Trust DrivingSales to help you engage and persuade your prospects with valuable content and conversations at every stage of the purchase journey.

Over 72,000 unique visits each month

Over 130,000 page views each month

120,000+ newsletter subscriptions

24,000 Buyers Guide Subscribers

DrivingSales can help you access a robust, progressive automotive retailing audience. You will get the reach and frequency you need to compete in today's environment. Whether you're trying to gain market awareness or be in a dealer's consideration set, advertising on DrivingSales can help you reach your marketing objectives.

#1 Source for Dealer-Focused Information

Every day, retail automotive professionals access DrivingSales to solve problems, discover solutions, and maximize opportunities. Gain product awareness by advertising in our display and native ad zones.

Who visits DrivingSales.com? The majority of visitors to the site are dealership executives. Here is the breakdown of who is visiting and how much of the total dealer visits they represent:

Decision Makers Visit +50% More

Dealership decision makers trust DrivingSales Community for information to influence their business and visit the site more often than other users

45% of DrivingSales Profiles are Decision Makers

Want to influence executives in the dealership? DrivingSales has rich database of decision makers in the dealership.

Monthly Traffic Stats On Our DrivingSales Community

91k+ Page Views -- 52k+ Visits -- 39k+ Unique Visitors

59% of Traffic Comes From Organic Searches

Dealer Professionals who visit DrivingSales come because they are searching for solutions and ideas

Pre-Roll

Place your ad in front of a targeted dealer audience and you only pay when the ad actually runs. DrivingSales News pre-roll generates 8x the click-throughs compared to the average pre-roll performance before every news story.

$15 per view (you can set the budget)

We support these formats:

WebM files – Vp8 video codec and Vorbis Audio codecs
.MPEG4, 3GPP & MOV files – Typically supporting h264, mpeg4 video codecs, and AAC audio codec
.AVI – Many cameras output this format – typically the video codec is MJPEG and audio is PCM
.MPEGPS – Typically supporting MPEG2 video codec and MP2 audio
.WMV / .FLV – Adobe-FLV1 video codec, MP3 audio

We recommend all videos be 16:9

Run-of-Site Advertising

-300 x 250px

-200 x 112px

Native Ads

-Community

-Headline: Up to 32 characters

-Preview text: Up to 200 characters

- Supporting Image: 200 x 112px

-LeaderBoard Ads

-Supporting Images: 300 x 250px

$85/cpm - 3 months or less

$75/cpm - 4-6 months

$65/cpm - over 6 months

Newsletter Advertising

DrivingSales send daily updates to opt-in only (no purchased lists) dealers looking for input on how to improve their operations. Updates include information from the community, forums and news sections of our sites.

Every day more people request to get the very best from our site delivered directly to their emails. Get in front of the most innovative dealers in the industry.

More than 120,000 + industry members have subscribed to the DrivingSales Newsletters, providing a unique opportunity for vendors to reach a large, captive audience.

Leaderboard Ads / Footer Ads

Put your brand in front of the hottest industry topics.

-600x70px

-PNG, JPG, or GIF

Native Ads

Direct the industry conversation with your thought leadership, whitepapers, or research.

-Headline: 50 characters

-Preview text: 120 characters

-Supporting images: 300 x 270px, PNG, JPG, or GIF

*Limited Availability

Webinars

Brand your company as a subject matter expert with DrivingSales Webinars. Our webinars provide an excellent source of lead-generation with post-webinar touch points that allow you to leverage your content to a wider audience.

Gain exclusive access to DrivingSales members and share your message to a large body of dealers. DrivingSales webinars are the perfect way to contact and engage the auto industry's most innovative and progressive dealers. This is your chance to share your message, get focused attention and develop targeted demand generation.

Decision makers and industry influencers frequently attend webinars and share ideas expressed during presentations.

150-200 average registrations per webinar

29% of attendees are executives

Pay-for-Performance Pricing

Our webinar pricing is designed to drive registrations. Rather than paying a flat fee, DrivingSales charges per registration. The result is simple. More registrations for you to target and engage. What's more, the pricing is capped at 200 registrations, so you can schedule your budgets accordingly.

Best Practices

The key to a successful webinar comes down to content and timing. The DrivingSales team will work closely with you to ensure that your webinar is a success. Here are some best practices that optimize your investment in a webinar.

Get Content in Early

Make sure to get us the overview of your content a month aead of your presentation

Focus on Research/Practical Application

The DrivingSales audience rates presentations that focus on how to apply research higher

Keep it Short and Sweet

Focus on keeping your title, description and presentation clear. No one likes clutter.

No Sales Pitches

Stay away from demos. Don't talk about your product, talk about ideas and concepts.

Make an Offer

Provide the audience with something post webinar like a worksheet, whitepaper or other content.

April 26-27, 2020 | Ritz Carlton Ft. Lauderdale

Dealer Principals and General Managers Discuss the Future of Their Business

The DrivingSales Presidents Club is a private annual gathering of auto industry Presidents, Dealer Principals and General Managers. This elite meeting is dedicated to studying the trends and managing the best practices surrounding the three most important assets for running a dealership: Capital, People and Brand.

Dealership executives travel from across the U.S. and Canada to attend this exclusive event, which addresses three strategic factors for dealership success: capital, brand, and people

Dealer Attendees are Owners/Presidents/General Managers

Get exclusive, intimate access to the innovative dealer executives searching for approaches to carry their business into the future

Addresses The Most Difficult Challenges That Dealers Face

Get access to dealer conversations as they discuss their biggest opportunities and struggles in a 20 group style setting

20 Group Style Format

During the event dealers will participate in active discussions around key areas in their business. As a sponsor you can become an active participant to these critical conversations.

Most Valuable Insight Competition and Workshop Participation

Win Recognition and Access to Up to 1,000 Dealer Executives

The Most Valuable Insight Competition is designed to reveal and showcase never-before-released data and research unique in the automotive industry. The Competition was created in the spirit of progress and industry thought leadership.

Taking the conversations to the highest level, auto industry professionals share their research findings and insights live on stage with the highest-level dealership executives to foster inspiration, progression, and celebration of a better automotive retail industry.

The Most Valuable Insight Competition encourages automotive professionals to provide an innovative insight supported by research and dealer experience that dealer executives can apply to their operations and achieve competitive advantage. Sales Pitches will not be accepted.

How the MVI Competition Works

All automotive professionals are encouraged to participate by completing the online application. There is no charge to apply.

A panel of dealer executives will select four finalists from the online applicants. Those finalists will then have the opportunity to participate in the on-stage portion of the competition at the Presidents Club. Each finalist will have 9 minutes to present his/her insight on stage in front of a panel of dealer judges, ISO Dealer Principals, and General Managers. After the presentations, the judges will join the presenters on stage for a Q&A session. Each finalist will be questioned about his/her insight for up to five minutes. The judges will then score each presentation, and the winner will be announced later in the conference.

The judges will score the presentation on the following criteria:

Insight usefulness & applicability to a dealership / group
Topic relevancy to a dealer principal or GM
Magnitude of results or impact of the insight to a dealership/group
Supporting proof / verification of validity of results
Insight backed by objective facts, data and/or research
Insight originality
Two levels of awards will be presented at the conclusion of the event:

The runners-up will receive a DrivingSales ‘Valuable Insight Finalist’ award including an elegant award, as well as a free license to use the ‘Finalist – DrivingSales Valuable Insight’ logo in their marketing materials.

The finalist who presents the topic that receives the highest score from the panel of judges will receive the title “Most Valuable Insight as Presented by [company name]” and presented with an elegant award, as well as a free license to use the ‘2020 Winner – DrivingSales Most Valuable Insight’ logo in his/her marketing materials. The winner will also have the opportunity to present their findings as a keynote address at the Annual DrivingSales Executive Summit.

Virtual DSES | November 2-6, 2020

Be part of the most progressive dealer event in the industry

The DrivingSales Executive Summit is the industry's top event to develop and grow high-performing dealership executives. Dealers are challenged by experts from both inside and outside of automotive. Be part of the dialog by speaking and sponsoring DSES.

The DrivingSales Executive Summit (DSES) is an elite automotive event laser-focused on cutting- edge dealership operations. It hosts the most successful and innovative dealership operators in the country and world-renowned speakers from inside and outside of the industry. This year’s Executive Summit will be 100% virtual for you and your team to experience wherever you are located..

The event learning process begins with a motivational 30,000-foot view of the latest media, technology, and economic trends just beginning to touch the industry. This includes social media, digital marketing, leadership, and a general economic outlook. These high-level discussions are then transitioned down to the 10,000-foot view, demonstrating how some of the leading dealership innovators are incorporating these trends into new strategies at their stores.

The attendees break down as follows:

Dealer Executives 43% (18% Dealer Principal; 25% General Manager)

Directors/Managers 57%

DSES is book-ended with optional group meetings, where dealers can get together to discuss and apply newly learned tactics in their dealership. The program also includes breakout sessions with topics chosen by dealers to openly discuss their progressive best practices.

Testimonials:

"I can't thank DrivingSales enough for truly caring about my business. I was completely blown away by the level of education, the compassion and level of transparency that DrivingSales provides to their dealership clients. At DSES, not only did I make lifelong friends in the industry but I picked up about 12 dealership clients and was connected to a car manufacturer that will most likely be launching our services in a couple of their regions! I am beyond grateful to be a part of the DrivingSales community!" - Gail Rubinstein, CEO/Founder of Retail Resilient

Innovation Cup

The DrivingSales Innovation Cup is a contest to uncover the most innovative solution of 2020. All dealership vendors are encouraged to apply at NO CHARGE. A $4,995 fee is assessed to finalists that are selected to present their product on stage at the DrivingSales Executive Summit. Finalists are chosen by a group of dealer judges.

Vendors may submit applications for new solutions that launched, or will launch, in 2020. Applications will open in June and be accepted until early July (dates forthcoming). A panel of dealership judges will select five finalists from the applicants to demonstrate their product on stage at the DrivingSales Executive Summit in October. Each vendor will have five minutes to present their product in an “elevator-pitch” fashion in front of the audience and three of our dealer judges. These judges will have four minutes to ask questions of the presenter and then will score each product.

All Finalists Receive:

-An Engraved Innovation Cup Trophy.
-A Free License To Use The Innovation Cup Logo In Their Marketing For -The Next 11 Months As A “Finalist – Most Innovative Solution Of 2020.”

The winner receives:

-an engraved Innovation Cup trophy.
-a free license to use the Innovation Cup logo in their marketing for the next 11 months as the “Winner – Most Innovative Solution of 2020.”
-the honor of carrying the traveling Innovation Cup Trophy for one year.
-a free vendor pass for DSES 2021, where they will hand off the Innovation Cup Trophy to next year’s winner.

Group Meetings

The DrivingSales Executive Summit is the perfect venue to hold an executive gathering or dealer group retreat. To accommodate the demand for OEM make-meetings, dealer advisory board meetings, and Dealer/General Manager retreats, we have opened a limited number of private meeting spaces and altered the agenda format to provide the appropriate time for your group to gather.

Meeting Format

There are two blocks of meeting times available. The first is just prior to the DSES kick off on Sunday, perfect for financial composite review or advisory meetings before the attendees become invigorated with the DSES content. The second block of private meeting time is just prior to the conclusion of the event, perfect for solidifying event takeaways, business planning and goal setting to ensure the education and momentum from the event is put in place at the store.

Private Meeting Costs

There is no cost to reserve private meeting space for sponsoring companies or dealer groups. You will be required to buy a bulk group of tickets, at a discount rate, for your block. We have already booked OEM meetings, advisory board meetings and multiple dealer group meetings. The space is available on a first-come-first-serve basis. We have rooms for a minimum of 20 and maximum of 140 to attend your private meetings. Each group will be responsible for their own AV and food and beverage needs. DrivingSales event staff will be happy to facilitate any special requests.

Breakout Speakers

DrivingSales Executive Summit includes 30 or more breakout sessions. Speakers are selected by a dealer panel. Breakout sessions are not influenced by sponsorship amount or participation, but solutions providers are encouraged to submit proposals for consideration.

More information can be found at DrivingSalesExecutiveSummit.com.

Get in Front of Active Buyers

DrivingSales Vendor Ratings is the only peer-to-peer vendor feedback mechanism in automotive retail, creating a unique opportunity to reach dealership decision-makers when they are seeking validation on vendor solutions.

There is no better place for you to access “in-market” buyers for your solutions. Vendor Ratings supplements and validates your other marketing efforts, allowing you to receive consideration from dealers not otherwise reached by your sales team, and ensuring in-process deals proceed to contract.
- 72,000 + Ratings
  - Each review is passed through a variety of checkpoints to ensure vendors are not gaming the system. DrivingSales staff calls to verify all the reviews.
- 73% "Valuable to Purchase Decision"
  - Dealers value the information and reviews they find on Vendor Ratings. Their time on the site is vital moments for your company to influence their decisions.
- 56% Considered New Products
  - Dealers rely on Vendor Ratings throughout the buying process as a resource to create their consideration set, acceptance criteria and to validate their decision. Stay in front of them while they take these steps.

Testimonial:

"The DrivingSales Vendor Ratings have been an integral part of letting dealers nationwide know about our company's products and services. I highly recommend DrivingSales." - Rick Wilson, CEO of Dealer Car Search

Vendor Ratings Sponsorship

Google Search Results

Ratings and reviews from Vendor Ratings rank highly on Google searches.

Premium Listings

Listings show at top of search and category pages with highlighted containers.

Homepage Carousel

Gold level sponsorship have a listing placed on the homepage carousel.

Sponsored Company Page

Hero Dimensions: 1116 x 220
About Image Dimensions: 300 x 250
Skyscraper Dimensions: 300 x 600

Product Page

About Image Dimensions: 300 x 250
Skyscaper Dimensions: 300 x 600

The DrivingSales Buyer’s Guide provides dealers with a one-stop guide to source and research vendor categories essential for dealership operations. Each listing details the company, product, and reputation metrics. Sponsored vendors also get a description and contact information.

The Buyer’s Guide is delivered to over 32,000+ dealer professionals with an additional 12,000+ reach during NADA. Get your product on the desk of dealers looking for products today.

24,000+

recipients receive the Buyer's Guide twice per year