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Native Advertising
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Newsletter Advertising
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Thought Leadership
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Vendor Ratings
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Events
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Contact Us
Native Advertising
#1 Source for Dealer-Focused Information
Who visits DrivingSales.com?
Every day, retail automotive professionals access DrivingSales to solve problems, discover solutions, and maximize opportunities. Gain product awareness with native advertising. Unlike other advertising mediums, DrivingSales Native ads are placed on a platform that is 100% automotive retail. Our audience is dealerships.
Decision Makers Visit +50%
Dealership decision makers trust DrivingSales Community for information to influence their business and visit the site more often than users visit +50%
45% of Profiles are Decisions Makers
Want to influence executives in the dealership? DrivingSales has a rich database of decision makers in dealerships across the globe.
59% of Traffic Comes From Organic Searches
Dealer professionals who visit DrivingSales come because they are searching for solutions and ideas.
Native Advertising
- Community
- Headline: up to 32 characters
- Preview text: Up to 200 characters
- Supporting image: 452 X 548
Control your budget with our CPM pricing
You determine your monthly ad spend based on your budget and DrivingSales will put your native ads in front of our progressive audience.
CPM Pricing | ||
3 Months | $85 | |
6 Months | $75 | |
12 Months | $65 |
Why progressive online marketers utilize Native Advertising
53% More Effective
Customers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase engagement
Fight Ad Fatigue
Native ads fight "ad fatigue". Because they are ads cloaked in editorial content, users don't tire of native ads like they do with traditional ads.
Consumer Acceptance
Consumers know native ads are advertisements, but don't have the same negative feelings as traditional display ads.
Newsletter Advertising
Gain Exposure to our Newsletter Subscribers
Over 26,000 subscribers per newsletter
Get in front of the most innovative dealers in the industry. DrivingSales sends newsletter updates to more than 120,000 industry members, providing a unique opportunity for vendors to reach a large, captive market. This list is opt-in only. We don't buy dealer lists so you can be assured your marketing reaches a relevant audience.
Curated content
Every day more people request to get the very best from our site delivered directly to their emails. Content includes information from the DrivingSales community and forum sections. Only 16 ad zones available. These newsletters frequently sell out, so reserve your spot for 2021 today.
Leaderboard ads/Footer ads
Put your brand in front of the hottest industry topics.
-600 x 700 px
-png, jpg, or gif
Native ads
Directly the industry conversation with your thought leadership, white-papers, or research.
-Headline: 50 characters
-Preview text: 120 characters
-Supporting images: 300x 270px, png, jpg, or gif
* Limited Availability
Newsletter Pricing | ||||
Cell | 3 Months | 6 Months | 12 Months | |
Native 1 | $2,200 | $1,500 | $ 1,200 | |
Native 2 | $2,000 | $1,300 | $1,100 | |
Native 3 | $1,800 | $ 1,100 | $800 | |
Header/Footer | $1,800 | $1,100 | $800 |
Thought Leadership
Engage and collaborate with dealerships in moderated live training sessions
Master Certifications
You need leads. Not just leads, but qualified, engaged contacts who are interested in how you can help them solve problems and become more profitable.
DrivingSales Certifications provide you with an audience and platform that can provide you with engaged prospects and improve customer retention. Each Certification takes a blended learning approach to help dealerships implement proven strategies and processes that you know work in top dealerships. These dealership then become great lead sources for your products and services.
More than just a webinar, DrivingSales Certifications deliver a better learning experience for dealerships and more value for you.
Step 1
You determine the success metrics and design the certification
Step 2
Live training sessions, web-based training, and activities teach the learner how to achieve success
Step 3
Educated, primed prospects are ready for your sales team
Cell | 4 Per Year | 2 Per Year | 1 PerYear | |
One Time Pricing Each | $8,000 | $11,000 | $14,000 | |
Thee Month Pricing Each | $2,995/mo | $3,995/mo | $4,995/mo |
Webinars
Brand your company as a subject matter expert with DrivingSales Webinars. Our webinars provide an excellent source of lead-generation with post-webinar touch points that allow you to leverage your content to a wider audience.
Gain exclusive access to DrivingSales members and share your message to a large body of dealers. DrivingSales webinars are the perfect way to contact and engage the auto industry's most innovative and progressive dealers. This is your chance to share your message, get focused attention and develop targeted demand generation.
Decision makers and industry influencers frequently attend webinars and share ideas expressed during presentations.
Pay-for-Performance Pricing
Our webinar pricing is designed to drive registrations. Rather than paying a flat fee, DrivingSales charges per registration. The result is simple. More registrations for you to target and engage.
29% of attendees are executives
150-200 average registrations per webinar
Best Practices
The key to a successful webinar comes down to content and timing. The DrivingSales team will work closely with you to ensure that your webinar is a success. Here are some best practices that optimize your investment in a webinar.
- Get Content in Early
Make sure to get us the overview of your content a month ahead of your presentation
- Focus on Research/Practical Application
The DrivingSales audience rates presentations that focus on how to apply research higher
- Sell Your Topic
Focus on your title and description. We'll use that to market the presentation. The more information we have, the better we can communicate your topic
- No Sales Pitches
Stay away from demos. Don't talk about your product. Instead, talk about how a dealer can apply processes and solve problems
- Make an Offer
Provide the audience with something post-webinar such as a worksheet or whitepaper.
Dedicated Email Promotions | ||
Promotions on Our Social Media Profiles | ||
Dedicated Landing Page | ||
Registrations / Attendee List | ||
DrivingSales Moderator | ||
Webinar Recording | ||
Post-Webinar Email to Attendees | ||
Post-Webinar Email to Engaged Group | ||
Recording Hosted on DrivingSales.com | ||
Archived Webinar Link on Our Site | ||
Price | $50 per dealer registration |
Vendor Ratings
Engage In-Market Buyers on our all-new Vendor Ratings platform
Gain Exposure
Sponsor your profile and increase your exposure. Plus and Premium sponsored pages get 15 times the exposure of a basic listing, and provide you with an opportunity to influence buyers when they are in the market for new software.
Your product will move to a premium listing putting you at the top of page 1 within a category.
Leverage Your Reputation
Harness the power of reviews to help dealers make decisions. Products in each category are ranked in order of reputation. A strong reputation on Vendor Ratings can validate your marketing and sales efforts.
You will gain control of your company and product pages giving you the ability to optimize the page with contact information, media, and advertising opportunities.
Amplify Your Reach
Capture conquest opportunities. Each sponsored product includes impressions on the DrivingSales Homepage, and your product will appear on non-sponsored pages inside vendor ratings.
New for 2021: All-new platform, enhanced reporting, and lower pricing!
Features | Basic | Plus | Premium | |
Company and First Product | Free | $399/mo | $699/mo | |
Additional Product | Free | $199/mo | $299/mo | |
Description Character Count | 500 | 750 | 1000 | |
Control of Company Profile Content and Contact Information | Cell | |||
Premium Category Listing | Cell | |||
Customized Hero Image and Logo Avatar | Cell | |||
Competitors Ads Blocked | Cell | |||
Prefered Placement in Buyers Guide | Cell | |||
Complimentary Outbound Review Collection | Cell | |||
Photo Advertising | Cell | |||
Video Advertising | Cell | Cell | ||
Conquest Advertising | Cell | Cell | ||
Enhanced Reporting With Category Metrics | Cell | Cell | ||
Home Page Premium Listing | Cell | Cell | ||
Downloadable Content | Cell | Cell |
Events
The highest quality, most forward-thinking training experiences.
DrivingSales Executive Summit
Be part of the most progressive dealer event in the industry
The DrivingSales Executive Summit is the industry's top event to develop and grow high-performing dealership executives. Dealers are challenged by experts from both inside and outside of automotive. Be part of the dialog by speaking and sponsoring DSES.
The DrivingSales Executive Summit (DSES) is an elite automotive event laser-focused on cutting- edge dealership operations. It hosts the most successful and innovative dealership operators in the country and world-renowned speakers from inside and outside of the industry.
Sponsorship Opportunities
Innovation Cup
The DrivingSales Innovation Cup is a contest to uncover the most innovative solution of 2021. All dealership vendors are encouraged to apply at NO CHARGE. A $4,995 fee is assessed to finalists that are selected to present their product on stage at the DrivingSales Executive Summit. Finalists are chosen by a group of dealer judges.
Vendors may submit applications for new solutions that launched, or will launch, in 2021. Applications will open in June and be accepted until early July (dates forthcoming). A panel of dealership judges will select five finalists from the applicants to demonstrate their product on stage at the DrivingSales Executive Summit in October. Each vendor will have five minutes to present their product in an “elevator-pitch” fashion in front of the audience and three of our dealer judges. These judges will have four minutes to ask questions of the presenter and then will score each product.
All Finalists Receive:
-An Engraved Innovation Cup Trophy.
-A Free License To Use The Innovation Cup Logo In Their Marketing For -The Next 11 Months As A “Finalist – Most Innovative Solution Of 2021.”
The winner receives:
-an engraved Innovation Cup trophy.
-a free license to use the Innovation Cup logo in their marketing for the next 11 months as the “Winner – Most Innovative Solution of 2021.”
-the honor of carrying the traveling Innovation Cup Trophy for one year.
-a free vendor pass for DSES 2022, where they will hand off the Innovation Cup Trophy to next year’s winner.
Group Meetings
The DrivingSales Executive Summit is the perfect venue to hold an executive gathering or dealer group retreat. To accommodate the demand for OEM make-meetings, dealer advisory board meetings, and Dealer/General Manager retreats, we have opened a limited number of private meeting spaces and altered the agenda format to provide the appropriate time for your group to gather.
Meeting Format
There are two blocks of meeting times available. The first is just prior to the DSES kick off on Sunday, perfect for financial composite review or advisory meetings before the attendees become invigorated with the DSES content. The second block of private meeting time is just prior to the conclusion of the event, perfect for solidifying event takeaways, business planning and goal setting to ensure the education and momentum from the event is put in place at the store.
Private Meeting Costs
There is no cost to reserve private meeting space for sponsoring companies or dealer groups. You will be required to buy a bulk group of tickets, at a discount rate, for your block. We have already booked OEM meetings, advisory board meetings and multiple dealer group meetings. The space is available on a first-come-first-serve basis. We have rooms for a minimum of 20 and maximum of 140 to attend your private meetings. Each group will be responsible for their own AV and food and beverage needs. DrivingSales event staff will be happy to facilitate any special requests.
Breakout Speakers
DrivingSales Executive Summit includes 30 or more breakout sessions. Speakers are selected by a dealer panel. Breakout sessions are not influenced by sponsorship amount or participation, but solutions providers are encouraged to submit proposals for consideration.
More information can be found at drivingsales.com/dses
DrivingSales Presidents Club
Dealer Principals and General Managers Discuss the Future of Their Business
The DrivingSales Presidents Club is a private annual gathering of auto industry Presidents, Dealer Principals and General Managers. This elite meeting is dedicated to studying the trends and managing the best practices surrounding the three most important assets for running a dealership: Capital, People and Brand
Contact Us
Have questions? Want to hear more? We are here to help.
Bryant Gibby
Media Sales Manager
M: 801 541 3484
E: Bryant.Gibby@Drivingsales.com
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