How to Prepare Your Dealership for the EV Future

As the industry becomes more electric, dealers must adjust their views to capitalize on EV opportunities that continue to drive business growth. Affinitiv studied and captured several different perspectives to gain a thorough understanding of industry impact to formulate an action plan for dealers...

SMS Marketing 101 for Auto Dealers

Text is the only marketing channel with a 98% open rate. However, many businesses are unable to utilize this channel due to difficulty with regulations and logistics. So how can a dealership best use this channel and overcome these barriers?

Cutting the Cord: Modern Car Buyers’ Move Beyond Traditional Communication

Car buyers and dealers are no longer speaking the same language, heck, they aren’t even on the same device half the time. 92% of consumers prefer text-based communication like text messaging or live chat, compared to traditional phone calls and emails. All the while, 42% of businesses still think their customers prefer phone calls...

Digital Retail is Your New Showroom Strategy

The shift to digital retail can be positive to dealers who embrace it. For those who don’t, they will ultimately lose customers. The new showroom is on a person’s device and embracing digital retail is your new offline strategy...