Proven Strategies to Increase Summer Car Sales

Free Webinar on Boosting Summer Car Sales with Smart Strategies. Hosted by DrivingSales on July 18, 2024, at 1 PM EST. Featuring special guest Suzanne Reimer from Lotlinx. Register today.

Transform Your Business with Cutting-Edge Technology

Summer has always been a crucial season for car dealerships. The momentum generated by promotions and new inventory turns up the heat, but with the evolving market landscape, historical sales patterns are no longer accurate. After years of industry disruptions and fluctuating economic conditions, it's time to revamp your summer sales strategies.

Join us for an insightful webinar where Suzanne Reimer, Chief Marketing Officer at Lotlinx, will share proven strategies to help you navigate the unique challenges of this summer. From managing new inventory growth and adapting to consumer preferences to dealing with inflation and high interest rates, this webinar will provide you with the tools you need to succeed.

Key Takeaways from this Webinar

  • Top Market Factors Impacting Summer Sales: Gain insights into the primary market factors that will influence your summer car sales. General managers and inventory managers will benefit from understanding these critical aspects to enhance their sales strategies.
  • Top 5 Strategies for Moving Inventory: Discover the most effective strategies to move your inventory quickly and efficiently. New and used car managers, as well as marketing directors, will find these tips invaluable for boosting sales.
  • Free Inventory Analytics Tool: Access a complimentary tool designed to help you analyze and optimize your inventory management. This tool is essential for inventory managers and marketing managers who want to make data-driven decisions for their dealerships.
  • VIN-Specific Strategies: Learn VIN-specific strategies tailored to maximize your summer car sales. General managers and new car managers will benefit from these detailed approaches to handling inventory more effectively.
  • Proactive Inventory Management: Understand the importance of proactive inventory management using data intelligence. This takeaway is crucial for all attendees, especially those in inventory and marketing roles, to maintain a competitive edge in the market.

July 18, 2024  |  1 PM Eastern

Meet the Expert

Suzanne Reimer of Lotlinx
Suzanne Reimer

Chief Marketing Officer


Suzanne Reimer is the Chief Marketing Officer at Lotlinx. She brings more than 20 years of experience to lead the organization’s branding, strategy and marketing plan development. With extensive experience in all aspects of business-to-consumer and business-to-business marketing, Reimer possesses superior skills for digital transformation. Before joining Lotlinx, she was the first marketing hire at automotiveMastermind, helping triple business in her first year and supporting the organization through its acquisition by IHS Markit in 2017. Reimer has held leadership roles with MS3 Marketing, Arc Worldwide, and various small businesses and start-ups. She also worked for companies including Campbell Soup Company, Church & Dwight, Bristol-Myers, Unilever, and AT&T Wireless.

Don't Get Left Behind

July 18, 2024  |  1 PM Eastern

Webinar Sponsor

Can't make it to the Live Webinar? Don't worry... all registered attendees will also receive the recording. 

Why This Summer is Unique

  • New Inventory Growth: Learn how to handle the influx of new inventory while effectively managing carryover from previous seasons. This summer's inventory dynamics require dealerships to adopt innovative strategies to keep up with the changing supply chain landscape and consumer expectations.
  • Consumer Preferences: Understand why consumers are keeping their cars longer and showing a preference for older models over new ones. This shift in consumer behavior is driven by economic uncertainty and the increasing reliability and longevity of modern vehicles, influencing summer car sales strategies.
  • Economic Pressures: Tackle the impact of inflation and high interest rates on new vehicle demand, which are lowering consumer purchasing power. Dealerships must adjust their pricing and financing options to attract budget-conscious buyers and maintain sales momentum during the summer.
  • Shifting Sales Strategies: Adapt your sales strategies to an uneven market where traditional sales tactics may no longer be effective. Embrace data-driven approaches and flexible sales techniques to cater to diverse customer needs and stay competitive in a fluctuating economic environment.
  • Challenged EV Market: Navigate the complexities of the electric vehicle market, which is facing its own set of unique challenges. From supply chain disruptions to consumer skepticism, understanding how to market and sell EVs during the summer can give your dealership a significant advantage.

Why You Should Attend

Generative AI is a type of artificial intelligence technology that can create new content, like text or images, by itself. It learns by analyzing large amounts of data it has been exposed to, picking up on patterns and behaviors. In the retail automotive sector, this means it can help generate marketing materials, respond to customer inquiries, or even suggest personalized deals to customers, all by understanding what has worked well in the past. This technology automates repetitive tasks and generates innovative solutions, streamlining operations and enhancing the customer experience. Essentially, it's like having a smart assistant that not only helps in handling day-to-day tasks but also brings creative ideas to the table, making every aspect of dealership management more efficient. Generative AI for automotive is rapidly expanding.

An aerial view of a car dealership's inventory lot filled with rows of various cars, illustrating effective car dealership inventory management strategies. This image highlights the importance of organized automotive dealership inventory management for optimal sales and customer satisfaction.

Don't Miss Out - Register Now!

Space is limited, and the opportunity to revolutionize your dealership is one you won't want to miss. Register today to secure your spot to our exclusive webinar and start your journey towards automotive excellence.

Free Webinar on Boosting Summer Car Sales with Smart Strategies. Hosted by DrivingSales on July 18, 2024, at 1 PM EST. Featuring special guest Suzanne Reimer from Lotlinx. Register today.


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