Master Certification Overview

Transform Google Analytics from just another thing installed on your website to a real marketing tool. Learn how to set up Google Analytics to measure both paid and organic inbound web traffic. You will learn how to use data benchmarks to evaluate paid traffic vendors and make decisions based on data. Creating a “source of data truth” for your dealership will reduce reliance on vendor generated reports and enable dealers to measure vendors side by side in Google Analytics versus sifting through multiple vendor dashboards.

1. Audit your Google Analytics configuration for proper data flow and collection.
2. Make Google Analytics goals for conversions & engagement on your website.
3. Build custom segments in Google Analytics to compare user flows on your website.
4. Understand the different attribution models in Google Analytics and the pros and cons of each.

About the Presenters:

Colleen Harris

Product Manager for Business Intelligence | Sincro

Colleen Harris is the Product Manager for Business Intelligence at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics & Google Data Studio best practices, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit at Home, Digital Summit Seattle, Dallas, Portland and Detroit, Automotive Analytics Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics has volunteered as a digital consultant for non-profits