Master Certification Overview

This Master Certification is designed to help take dealerships beyond simply using Facebook Ads to turning Facebook into your #1 traffic source and predictable revenue stream for your store. You will learn how to replicate the exact same selling process that top automotive groups and OEMs use to generate new leads & sales through Facebook, and set up your own full-funnel ad strategy that will maximize your dealership’s objectives.

1. Learn how to set up your ad campaigns to work with (not against) Facebook’s data and algorithms.
2. Build audiences and campaigns that help you laser-target in market auto shoppers and deliver the right offer at the right time.
3. Discover how to craft key content and messaging for your ads so you can keep feeding success into your “Facebook machine”.
4. Set, track, and measure goals and KPIs for your ad campaigns that lead to real unit sales.
5. Increase your Facebook Ad effectiveness, no matter if you have a full-service agency, run Facebook Ads in-house, or are just getting started.

About the Presenters:

Pete Petersen

CEO | Dealers United

Pete Petersen has been a driving force in helping auto dealerships use Facebook and Instagram to solve real business challenges through company Dealers United. Pete takes a creative, innovative and forward-thinking approach to advertising and marketing within the automotive space, and seeks to help every dealer save time, cut costs, and sell more cars through Facebook and Instagram.

Ava Pandeloglou

Head of Client Services | Dealers United

​Ava Pandeloglou is a Blueprint-certified Facebook ad expert for Tier III automotive dealers, and serves as the Head of Client Services at Dealers United. Ava works with dealers across the US and Canada to find new and innovative ways to solve their pain points with unique advertising strategies across Facebook and Instagram, and knows the ins-and-outs of ad strategy, audience setup, and the content that drives results.