Welcome to the DrivingSales Executive Summit 2020
Access all of the DSES sessions below. Each session will open in the Zoom application. Make sure Zoom is installed and you are logged in. Instructions for setting up Zoom can be found here.
1:00 - 1:50 PM EST
Leverage Your Human Capital to Drive Better Results
Most Valuable Insight presentation | Steve Roessler
Maximize your dealership leads. Change your dealership philosophy to focus on Engagement stats for a customer vs doing the task to do the task. By focusing on the right activities, dealerships are seeing an increase in Engagement, Showroom Traffic, and Internet Closing percent.
2:00 - 2:50 PM EST
Holistic Digital Marketing: Your Guide to Connect with More Vehicle and Service Shoppers
Workshop | Dane Saville
This session offers the groundwork for your dealership to create the most effective and cost-efficient plans for your SEO, PPC and paid social media campaigns.
2:00 - 2:50 PM EST
Reimagining Front-Line Ready
Workshop | Mike Boyd
Utilize the latest reconditioning technology to increase your dealership efficiency, resulting in better cross-team collaboration and higher engagement on online listings.
3:00 - 3:50 PM EST
People-Centered Marketing: Creating Richer Connections
Workshop | Drew Delaware
Learn how to connect on a deeper, personal level with our future customers. Explore the psychology of messaging, conversational marketing, and people-centered measurement.
3:00 - 3:50 PM EST
What Classic Rock Can Teach Us About Consumers (And Inventory Merchandising)
Workshop | Joe Dallas
Discover the correlations between insanely good classic rock and incredibly effective consumer marketing and inventory merchandising.
4:00 - 4:50 PM EST
Progressive BDC Management
Master Certification
We'll talk about the factors you need to consider when building a BDC for the next generation. BDCs have been around for a while but recently their values have shifted. Learn how to create and manage your BDC to serve today's consumer.
Our Sponsors
Thanks to the sponsors of this year's DrivingSales Executive Summit
