Welcome to the DrivingSales Executive Summit 2020

Access all of the DSES sessions below. Each session will open in the Zoom application. Make sure Zoom is installed and you are logged in. Instructions for setting up Zoom can be found here.

1:00 - 1:50 PM EST

Leverage Your Human Capital to Drive Better Results

Most Valuable Insight presentation | Steve Roessler

Maximize your dealership leads. Change your dealership philosophy to focus on Engagement stats for a customer vs doing the task to do the task. By focusing on the right activities, dealerships are seeing an increase in Engagement, Showroom Traffic, and Internet Closing percent.

2:00 - 2:50 PM EST

Holistic Digital Marketing: Your Guide to Connect with More Vehicle and Service Shoppers

Workshop | Dane Saville

This session offers the groundwork for your dealership to create the most effective and cost-efficient plans for your SEO, PPC and paid social media campaigns.

2:00 - 2:50 PM EST

Reimagining Front-Line Ready

Workshop | Mike Boyd

Utilize the latest reconditioning technology to increase your dealership efficiency, resulting in better cross-team collaboration and higher engagement on online listings.

3:00 - 3:50 PM EST

People-Centered Marketing: Creating Richer Connections

Workshop | Drew Delaware

Learn how to connect on a deeper, personal level with our future customers. Explore the psychology of messaging, conversational marketing, and people-centered measurement.

3:00 - 3:50 PM EST

What Classic Rock Can Teach Us About Consumers (And Inventory Merchandising)

Workshop | Joe Dallas

Discover the correlations between insanely good classic rock and incredibly effective consumer marketing and inventory merchandising.

4:00 - 4:50 PM EST

Progressive BDC Management

Master Certification

We'll talk about the factors you need to consider when building a BDC for the next generation. BDCs have been around for a while but recently their values have shifted. Learn how to create and manage your BDC to serve today's consumer.

Our Sponsors

Thanks to the sponsors of this year's DrivingSales Executive Summit