29% of attendees are dealer executives

Best Practices for a Successful Webinar

The key to a successful webinar comes down to content and timing. The DrivingSales team will work closely with you to ensure that your webinar is a success. Here are some best practices that optimize your investment in a webinar.

- Get content in early

Make sure to get us the overview of your content a month ahead of your presentation. This allows our team to produce creative assets that will help promote the webinar.

- Focus on research/practical application

The DrivingSales audience rates presentations that focus on how to apply research higher. Real-life dealer examples along with ready-to-apply action steps result in higher engagement and retention.

- Sell your topic

Focus on your title and description. We’ll use that to market the your presentation. The more information we have, the better we can communicate your topic. Enlist our team to help brainstorm ideas.  

- Promote to your contacts

Utilize your webinar to reconnect with your contacts and position yourself as an industry authority and thought leader. This also provides an opportunity to reconnect with prospects and reignite interest. Our team will provide you with emails, social media content and more to make it easy for you.

- No sales pitches

Stay away from demos. Don’t simply talk about your product. Instead, focus your presentation on how a dealer can apply processes and solve problems. Make the dealer the hero of the story and your product one of the tools that help the dealer save the day. 

- Make an offer

Provide the audience with something post-webinar such as a worksheet, resource guide, or a whitepaper. This provides an easy next step that continues the conversation and nurtures dealers along towards conversion.

80-100 average registrations per webinar

Price: $50 per dealer registration