Get the training you need to improve your lead handling

and sell more cars!

The DrivingSales Opportunity Management training.

$299.00/month per dealership rooftop


The ultimate training curriculum

for dealership lead handlers.

DrivingSales Opportunity Management is built to help you maximize:

Internet processes

Phone processes

 Messaging traffic

 Convert more shoppers into buyers

You will learn everything you need to build a sustainable process, and your staff will understand what they need to do to sell more vehicles. The Opportunity Management track includes all of the content you had on NNA net and more. The track also includes the downloads to help you apply the knowledge you gained.

$299.00/month per dealership rooftop

What you get:

◦  18 hours of video content.

◦  Assignments, downloads and activities to keep your team learning and improving.

◦  Unlimited users per rooftop. Train you entire team.

◦  Extensive analytics and reporting to foster accountability

◦  Bonus Customer Experience course!

 ◦  Includes the following training courses:

Initial Lead Handling

  • Basics of Initial Lead Handling
  • Seven Process Points of Initial Lead Handling
  • Mapping Out Initial Lead Handling
  • The Four Buyer Questions
  • Evaluating Current Process
  • Creating ILH Tools
  • Building Effective Email Templates
  • Building an Auto Responder
  • Building a Price Quote Template
  • Writing Effective Phone Scripts
  • Pricing Matrix
  • Creating an Evidence Link Doc
  • Transitioning to a New Process
  • Managing a New Process
  • Using Metrics to Measure Initial Lead Handling
  • Using the Quality Lead Response worksheet
  • Recap and Next Steps

Long-term Follow Up

  • Intro and Objectives
  • The Value of Long-Term Follow Up
  • Map out your Long-Term Follow Up process
  • Do Not Call Overview
  • Creating a Do Not Call
  • The Do Not Call Coordinator
  • The Importance of Communicating Your Brand
  • Identify Brand Differentiators
  • Differentiated Branding Example
  • Creating Long-Term Mini Campaigns
  • Long-Term Follow Up Outbound Calls
  • Tips for Completing the Long-Term Follow Up Process
  • Metrics to Measure Long-Term Follow Up
  • Recap and Next Steps

Active Lead Handling

  • Intro and Objectives
  • Creating the Culture of Appointments
  • Active Lead Handling Overview
  • Handling Complex Questions
  • Building Value Bundles
  • Confirming Appointments
  • Tracking Your Traffic
  • Dealership Traffic Log
  • Daily Traffic Tracking Sheet
  • Monthly Forecasting Sheet for Salespeople
  • Your Part in the Active Lead Handling Process
  • Daily Huddle
  • Salesperson One on Ones
  • Salesperson One on Ones Tutorial
  • The Daily Checkout
  • Recap and Next Steps

Online Chat

  • Intro and Objectives
  • Chat overview
  • Chat structures
  • In-house Chat Handling
  • Sourced Chat Handling
  • Hybrid Chat Handling
  • Selecting a Chat Platform
  • Selecting a Sourced Chat Provider
  • Managing Sourced Chat
  • Chat Implementation Tips
  • The Chat Process
  • Greet the Customer Quickly
  • Answer the Initial Question
  • Conducting a Needs Analysis
  • Sharing Information
  • Collecting Information
  • Chat Etiquette
  • Chat Conversion Example
  • The Quality Chat Worksheet
  • Metrics to Manage Chat

Inbound Phone Handling

  • Intro and Objectives
  • The Role of the Inbound Phone Process
  • Establish a Phone Script
  • Step 1: Set Up to Ask
  • Step 2: Ask for the Appointment
  • Step 3: Secure the Appointment
  • Handle Questions
  • Complex Question Scripts
  • Measure Performance
  • Analyze Performance
  • Improve Performance
  • Quality Phone Score Worksheet
  • Phone Training
  • Recap and Next Steps


Delivering a Quality Customer Experience

  • Intro and Objectives
  • Explanation of Research Approach
  • Research Results – Salespeople
  • Ideal Salesperson Overview
  • Be knowledgeable
  • Build rapport
  • Take Customers Seriously
  • Low Pressure
  • Empowered
  • Ideal Salesperson – Recap
  • Research Results – Sales Process
  • Flexibility
  • Valuable Communication
  • Transparency
  • Carrying the Brand Through
  • Responsive Selling Overview
  • Recap and Next Steps

Basics of Phone

  • Intro and Objectives
  • Importance of Phone Training
  • Phone Etiquette
  • Seven Tips for Effective Phone Follow Up
  • Evaluating Salesperson Calls
  • Voicemail Training
  • Recap and Next Steps

Basics of Email

  • Intro and Objectives
  • Understanding Email Communications
  • What Successful Emails Look Like
  • Basics of Email Etiquette
  • Importance of Email Templates
  • Creating Email Templates
  • Writing Email Subject Lines
  • Monitoring and Evaluating Emails
  • Recap & Next Steps


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